Antony Demekhin
Why agencies don't get the music they want
Updated: Mar 26
I'll start off by saying that I've been helping agencies and brands buy and produce music for over a decade, and the issues involved have stayed consistent:
1. You want a specific popular song, and it's too expensive.
2. Agency and client can't agree on a music direction.
3. You have to use low quality library music due to budget.
4. You commission an original track and it sounds generic.
